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Benefits of the Product approach

Note: This article was first published on LinkedIn in 2021.

Great white paper on the benefits of the Product (#noproject) approach. Keep reading this post for a quick summary. Don’t be fooled by the # of pages, you'll benefit a great deal even with a quick read.

Projects vs Products

  • A project is a temporary endeavor undertaken to create a unique product, service, or result into an organization

  • With a product, there's an expectation of continuous change and improvement

Agile Approach has helped Projects

  • A motivated team is more important than processes and tools

  • Delivering end-user customer needs should take precedence over documentation

  • Value customer collaboration over contract negotiations

  • Understand that responding to change is more important than following a plan

Even Agile success rate is low

  • Agile delivery wrapped around project structure, continues to have a significant failure rate

Product Approach

  • Continuous improvement

  • Continuous change

  • Outcomes over outputs

  • Value over busy


In most companies, the focus on successfully delivering projects has distanced them from focusing on delivering value to their customers. All too often, organizations have been measuring activity and cost instead of outcomes and value. The white paper argues that organizations need to change this to remain competitive.

InfoQ cover for "#noprojects -- A Culture of Continuous Value by Evan Leybourn and Shane Hastie", includes machinery image connecting the words #noprojects, think, work, act, create, and learn

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