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Takeaways on startup pricing

Note: This post was first published on LinkedIn in 2021.

Great video on startup pricing. Two key takeaways for us:

  • Early adopters are not as price-sensitive.

  • However, value of your product should be 10x of the cost to the buyer.

Like what you read?

Price Thermometer image showing categories of Value, Price and Cost, with Value and Price leading to "Incentive to Buy" and Price and Cost leading to "Incentive to Sell"


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