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Takeaways on startup pricing

Note: This post was first published on LinkedIn in 2021.


Great video on startup pricing. Two key takeaways for us:

  • Early adopters are not as price-sensitive.

  • However, value of your product should be 10x of the cost to the buyer.



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Price Thermometer image showing categories of Value, Price and Cost, with Value and Price leading to "Incentive to Buy" and Price and Cost leading to "Incentive to Sell"

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