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What goes into a pitch deck

Note: This post was first published on LinkedIn in 2022.

Great article on what goes into a pitch deck. The authors present various models. We love the diagram below which clearly identifies the major components (must-haves) and a menu of optional components (only a few should be selected to keep the deck size reasonable).

Chart labeled "What should be on your pitch deck?" with checklists for 500 Startups, Guy Kawasaki, Sequoia Capital, NextView Ventures, Crowd funder, Airbnb Pitch Deck. Information varies, but all include Problem, Solution/Value Proposition, Business Model, Competition, Founding Team, and Fundraising.

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