About PixelEdge

We enable entrepreneurs and business leaders to transform their ideas
into successful digital products.

Our Core Values

We don’t separate culture from output. Our values show up in how we build teams, run projects, and deliver results.

Respect

We create teams where psychological safety isn't optional; it’s designed in. Our flat organizational structure removes unnecessary hierarchy and makes room for honest dialogue and diverse voices.

Impact

We believe in measurable, intentional impact. From funding bold ideas to minimizing our environmental footprint, we move with care for people, for the planet, and for future.

Ownership

Autonomy thrives when systems support it. With the right support in place, our people stay self-driven, accountable, and keep the engine running smooth without constant oversight.

Resourcefulness

We don’t just launch ideas, we test them fast and build only what works. From quick ideation to sharp validation, we find clear paths to revenue without wasting time or resources.

Simplicity

We simplify to remove what slows down processes. With clear frameworks, lean policies, and structured weekly value-add, we keep teams aligned and drive measurable output.

Our Values

Respect

We cultivate a culture that values open-mindedness, empathy, and teamwork; embracing diversity in identities, cultures, and backgrounds. We honor both emotional and intellectual intelligence, fostering an inclusive environment where every voice is heard and valued.

Impact

We create transformative outcomes that deliver real value to both businesses and users. Our approach to impact involves evaluating solutions through three lenses: user experience, workflow efficiency, and revenue generation.

Ownership

We encourage ownership by avoiding micromanagement and creating workflows that encourage accountability. Our people are mentored to be leaders - to own their decisions, own their own growth, and deliver value.

Resourcefulness

We embrace resourcefulness by addressing what’s truly needed. With curiosity and a strategic approach, we utilize available resources and adapt pre-existing solutions to overcome challenges and achieve our goals.

Simplicity

We adopt simplicity as a strategic approach, thoughtfully breaking down complexity into straightforward solutions. Our focus is always on enhancing the end-user experience through effective, easy-to-use, and secure products.

Our Guiding Lights

Our guiding lights keep us rooted in what we value and how we grow. They shape how we treat each other and how we get things done.

Psychological Safety

Psychological safety isn’t a one-time effort, it’s something we actively build so people feel supported and valued.
We don’t tolerate discrimination based on race, religion, gender identity, disability, or sexual orientation.
Team members can share honest feedback openly, without risk or hesitation.

Flat Structure

Our flat structure clears the noise, opening space for real communication, faster decisions, and team-led ownership.
We prioritize roles over titles which enables open collaboration across the board.
Outside of client work, teams are supported and mentored by leadership circles and not managers.
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Growth Framework

Our internal growth model creates space for shared progress, mutual support, and a clear path to adding value.
Honest feedback is delivered with respect and aimed at building, not blaming.
We create space for growth, support it deliberately, and reward it internally.

Life at PixelEdge

Aisha Farouq

Account Manager

Our team's focus isn't about being in charge, but about helping each other. As we all grow and improve, everyone benefits, from teammates to end users. The main goal is always delivering value to the users.

Micah Rotich

Director of Engineering & Co-Founder

When a new team member suggests a change, we review it through the lens of different values such as impact and simplicity, to ensure alignment with our values while encouraging open dialogue.

Paul G. Silva

Chief Innovation Officer

I love that our incentives, from client charges to individual bonuses, align with creating value. We're rewarded for being resourceful, solving root problems, and finding the right solution—not just promoting shiny options.

Zunaira Taj

Product Owner

PixelEdge supported me through maternity leave and provided childcare at the office. They listen to feedback on everything, from workspace improvements to family support, ensuring a balanced and supportive environment.

Annie Lasek

Principal Experience Analyst

We thrive when people feel supported and free to ask questions. Our Growth Partnership Program pairs new team members with a buddy for guidance, making it easier to learn without judgment.

Kelvin Ayonga

Software Engineer

When I started, Micah taught me to look beyond the problem and find simpler solutions. Now, as a mentor in the Growth Partnership Program, I’ve improved my listening, patience, time management, and training skills.

Building Communities Together

We strive to create lasting impact beyond digital solutions, we are committed to supporting communities through science and technology initiatives, entrepreneurship education and mentorship, and cultural empowerment.

Expanding Science Education & Initiatives

PixelEdge wants to grow science education and support for young people by offering quality education to them in their native language and culture.

Enabling Youth Entrepreneurship

We're deeply involved with shaping new entrepreneurs and fostering innovation through our collaborations with local and global programs.

Celebrating Cultural Expression

We invest in cultural and artistic projects that preserve heritage, support local artists, and nurture the stories that shape community identity from the ground up.

Investing in Startups

Through PixelStartups, we collaborate with early-stage startups, supporting their vision through investments and affordable software development to help them create a positive global impact.

Our Locations

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Northampton,
Massachusetts

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Nairobi,
Kenya

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Karachi,
Pakistan

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Lahore,
Pakistan

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Get In Touch

Join the ranks of our industry leading clients who have benefited from product-driven innovation.
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